How do you attract and retain young talents at your company? Which organizational culture do they favour at the workplace? As a business, how do you sell to this generation? Are you producing the right content for them?
WE ADVISE COMPANIES, GOVERNMENTS, AND INSTITUTIONS TO UNDERSTAND GENERATION Z
Collaborate with organizations to
+ understand Gen Z + attract Gen Z + retain Gen Z + create new concepts + unfold creative potential + resolve current challenges + stay up-to-date with current trends + take advantage of insight from the digital native
HR, MARKETING, OR LEADERSHIP
Can you afford to ignore the largest generation?
Gen Z is here – now.
They’re graduating from high school and university and entering the workplace. They have incredible purchasing power. They’re voting and making important decisions, taking a stand in society, and contributing to the economy. To reach Gen Z, we need to be transparent, personal, and overly social. Marketers either change the way they communicate with this generation of digital and social media natives, or Gen Z’ers will move on to brands that do. “Gen Z is set to influence nearly 600 billion dollars of family spending and will comprise 40 per cent of consumers by 2020.” – Source: Pew Research Center
8 unique Generation Z characteristics
Listen to the voice of Gen Z
There are plenty of advantages associated with using our Gen Z network. We have listed a few of them here: